After forty years of showcasing Africa’s iconic wild places, Wilderness embarked on a significant rebrand aiming to transform the company to a direct-to-consumer model. The core of the brand is their dedication to restoring wilderness areas through low-volume, high-value conservation tourism. Something that aligns with our values as well.
Camp4 Collective was honored to be selected as the production partner for their new brand anthem. The shoot was a whirlwind covering five countries in only 17 days with a lean expedition-style crew.
“Working with Camp4 on our new brand video was like a match made in heaven. They played a pivotal part in Wilderness’s overarching rebrand…Throughout the project, the team were willing to take risks, push the creative boundaries and challenge us to think outside the box and their ways of working involved collaboration, flexibility and empathy.”
- Simone Strahle
- Wilderness CMO
