How can we share our public lands?

Alex developed, wrote and directed this Camp4 campaign for New Belgium Brewing’s Fat Tire Ale that celebrates how different Americans choose to play on our shared public lands. In addition to producing three films, Camp4 created a social launch strategy for the campaign, along with a month’s worth of supporting social content. The resulting engagement meant that the American public could help channel $250,000 from New Belgium toward the public lands nonprofit organizations they most resonated with. Just like beer, public lands are a great democratizer that can bring all of us together to find common ground.