Brooks Running partnered with Camp4 to direct and produce their first global rebrand in over 25 years.

Camp4 traveled across multiple countries, cities, trails, and tracks to direct and produce this global campaign for broadcast, digital, OOH, and print.
A true collaboration with Brooks’ 
in-house creative team, our scope included production, post, motion graphics design, and music. The campaign featured a brand anthem and four different product suites, resulting in in more than 50 edits. Our in-house editorial team joined forces with the creative geniuses at Dark Matter who oversaw motion graphics and animation. Unique tracks for each section of the campaign, ranging from the “Yeah Yeah Yeahs” to Marmoset selections were supervised by VennArts.