We’re huge Bronco fans. We’re huge Filson fans. So when these two iconic brands came together, we knew the launch deserved storytelling worthy of the partnership.

Camp4 Collective partnered with Ford Bronco and experiential agency Imagination to produce the campaign’s launch films and photography, capturing the spirit of adventure, craftsmanship, and authenticity shared by both brands.

The production was anything but simple. Over the course of two weeks, our team executed three separate productions, then turned around editorial and final deliverables in just over four weeks to meet the debut event deadline.

Led by director Grant Maner, our approach paired an elite, nimble crew with meticulous production planning, allowing us to move quickly without compromising quality. The result was a premium collection of launch assets delivered on time for the highly anticipated Ford Bronco Filson reveal.