To prove the durability of BFG’s new KO2 tires, Camp4 devised a series of real-work tests and created visual stories around them. This one involved- really-dropping the tires from 14,000 feet, putting them on a Jeep and driving away. Directed by Anson Fogel, the KO2 takes on series garnered significant audiences and was a home-run launch for our client, The Martin Agency and BF Goodrich.